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Grover Essentials - Choosing the Right Curtains for Your Customer Base_ Our Guide

by Princy Kumar on December 01, 2020

Curtains undoubtedly add style to any room. Because of this, despite the many advancements in window treatments over the years, curtains are still widely-used and are here to stay. With that said, offering curtains to your customers is a lucrative business idea. The trick here is to know what types of curtains to get that will sell to your target audience. 

Once you determine your consumers’ behaviours and needs, you can effectively fulfil them and will see your business grow over time.

Consider The Rooms

Seeing that you’re likely targeting homeowners, be sure to select curtains that will go best in every room in the house, such as the living room, bedroom, and even the bathroom. By doing so, you will be able to choose the best styles that your customers will find a use for. 

You can also provide welcome styles for living room curtains, while for the bedrooms, choose a selection of blackout curtains and others that can create an ambience conducive to sleeping and relaxing. As for the kitchen, choose curtains that can make a homely atmosphere.

Consider Different Purposes

Your clients will have different uses for curtains—some will use it for privacy, while others want it to add a more style. No matter their purpose, make sure you offer a wide variety of options so that your clients won’t think about looking at another business instead. 

Consider The Lining

In some cases, curtain lining is vital, and it won’t hurt to have a selection of it in stock. Some customers will also look for ones that don’t come with lining, which is why it’s also a great idea to have these in stock. Know that linings help protect the curtain fabric. Additionally, the lining can add volume and weight to the window treatment that will make curtains look fuller and richer. 

Identify The Density 

The density of the curtain can adequately block sunlight and provide sufficient privacy. This is why it’s important to know the thickness of the curtains so that you can market it effectively. It’s best to have different curtain density options so that your customers can find one for their needs. 

Consider Energy Savings

One of the main benefits of curtains is that they can help save energy costs. This is why you must choose curtains that contain energy-saving properties that can help regulate the temperature in the room. That way, you will be able to attract more clients. 


In the curtain business, it’s essential you know the wants and needs of your customers. Only then will you be able to provide them with what they need and grow your business. It is practical to cover only a specific type of audience instead of trying to cover many people all at once. 

Additionally, getting your curtains from the right supplier will make all the difference. Yet, you need to be mindful of how you choose your supplier—some usually have a middle person who makes curtains more expensive, while others may have lower prices, but compromise the curtains’ quality. 

Remember that high-quality curtains are vital to your success. When it comes to finding a supplier who can provide affordable prices and quality curtains to make your business grow, all you need to do is research properly. You can do so by scouring the internet, asking for referrals, and diving deeper into the industry to find the right supplier that will meet your needs. 

Here at Grover Essentials, we provide a wide selection of high-quality 56x96 curtains at affordable prices. Visit our store today to find the best products for your business!

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1 comment
by caprpwefcu on March 12, 2021

Muchas gracias. ?Como puedo iniciar sesion?