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Grover Essentials - Our Guide to Building a Lasting Bedding Wholesale Partnership - What to Know

by Princy Kumar on December 02, 2020

When it comes to retailer business, the relationship between the buyer, distributor, and supplier is crucial as they can make or mar how you run your operations. As a wholesaler, your relationship with your retailer should be a two-way street and must maintain a level of compatibility. After all, if you continuously clash with your partner, the quality of the service will suffer greatly. 

For that reason, identifying the right customers that wholly agree on the terms of your partnership.  Finding the partner that suits what you can offer will save you headaches and resources down the line, which is why we’re here to give you a rundown on ways you can build a lasting wholesale partnership. 

Tip #1: Focus on Buyer-Supplier Relationship Building

As a supplier of goods, establishing a buyer-supplier relationship from the get-go will have a positive ripple effect on other aspects of your business. For instance, starting your partnership with your retailer’s needs in mind will force your wholesale company to improve the efficiency of your shipping and ordering process to keep your partners happy. 

This will foster trust, which will lead to customer loyalty. In addition to having a constant source, having a positive reputation will spread your name and invite other business owners from the same industry to order more quality products from you. 

Tip #2: Create a Wholesale Recruitment Process

Once you establish a good buyer-relationship from your initial meeting, it increases the chances of selling more products with less resistance from your retailer. You can accomplish this by setting up a wholesale recruitment process that curates the list of retailers that are the most compatible with your business. 


For instance, a bed and bath wholesaler will be beneficial for businesses that focus on selling fine linens, bedding collections, and other specific products that are best suited for their needs. By homing in on the right partner for your wholesale company, the higher the chances of catering to larger orders. 

To streamline your recruitment process, you can design a funnel so you can pre-qualify interested prospects that would best benefit your business. 

Tip #3: Send Product Samples

Many wholesale companies send product samples to potential customers as a way to showcase their quality inventory. However, updating your existing customers with any new products is an effective way to encourage them to make more orders. 

For instance, introducing products such as luxury comforters, Egyptian-quality sheet set, or the likes can entice your partners to try out products that they wouldn’t have normally ordered. This is highly beneficial for wholesalers and retailers that have a large catalogue. 

Building a long-lasting relationship is vital for the success of your business - for you and your partner. For that reason, knowing the basic ways to improve your connections is an effective way of expanding your networks, improve your reputation, and run a wholesale company that will drive sales in the long run.

If you’re looking for a wholesale bedding supplier, get in touch with us today! We’re happy to help.

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